Reaching Potential Customers with Salesforce Marketing Cloud

What is the most important objective of B2B businesses?

All we want is to have constant, lifelong customers. To achieve this, one needs to engage the customers at each touchpoint and provide them a great experience in all areas. Salesforce Marketing Cloud closely observes the customer behavior and manages the activities from awareness to advocacy.

How can you leverage Salesforce Marketing Cloud to reach potential customers?

Salesforce Marketing Cloud has numerous, well-segregated platforms that define the quintessential values of clients:

1. Marketing Cloud Connect

Its objective is to create a bond between the client and the brand by providing personalized content at each touchpoint and make the customers feel valued. Using this platform, the Salesforce Marketing Cloud can create integrated customer experiences through customization services.

2. Analytics Builder

This tool allows you to measure your efforts and understand client behavior and interests across channels. It provides insights that can be used to set marketing goals and refine customer journeys.

3. Content builder

It is a cross-channel content management tool that can be used as a sole frame to place the searched information and secondary research for future use in the Marketing Cloud.

4. Personalization builder

This tool is now a part of the Einstein framework. Initially, it used predictive analytics to create insights and dashboards using customer’s buying preferences to enable brands to reach their audience more effectively. It may be used to form a customer engagement strategy.

5. Audience Builder

Its objective is to segment your mailing list and help you better target the opportunities through a deeper understanding of customer attributes and behavior.

6. Journey builder

This module allows you to build automated customer journeys to enable optimum interaction when the prospects access your brand. It basically develops a trail of interactive customer experiences to make them feel valued and appreciated by allowing you to visualize multiple marketing channels from a single window.

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Pratyush Kumar

Co-Founder & President at Algoworks, Open-Source | Salesforce | ECM

Pratyush is Co-Founder and President at Algoworks. He is responsible for managing, growing open source technologies team and has spearheaded more than 200 projects in Salesforce CRM alone. He provides consulting and advisory to clients looking for services relating to CRM(Customer Relationship Management) and ECM(Enterprise Content Management). In the past, Pratyush has held consulting roles with various global technology leaders, such as Globallogic & HCL in India. He holds an Engineering graduate degree from Indian Institute of Technology, Roorkee.