Mobile applications have penetrated deep into our lives and transformed every aspect of our living. From dining to monitoring our sleep patterns, driving to parenting everything has been revolutionized and brought to our fingertips by these amazing apps residing on our smart devices. Then enters AI – Artificial Intelligence. The emergence of AI has had a significant impact on our interactions with the devices as well as the mobile apps, opening a world of possibilities and innovations.
However, many people still think that it is a new concept stirring some air but on the contrary, it is far from being just a new technology with a single-faceted impact. AI has a wide-ranging multifaceted impact which runs from machine learning to deep learning to crucial advanced algorithms. As far as the mobile application is concerned AI plays several roles, in some cases, it helps to build unique apps while for the rest it aids in establishing exquisite user interaction with apps.
AI For Apps
Artificial Intelligence has proven to be pretty useful for myriad apps especially in terms of enhancing user engagement and business growth. A standard and static algorithm are not useful always. AI helps in gearing up the user engagement based on the user behavior and response patterns. To understand how these enhancements happen here are the ways listed below:
- Any mobile app that is AI-based tends to draw a lot of user information and by critically analyzing the user data and their behavioral pattern they help in fixing a lot of crucial issues.
- The demographic data which attains data from different layers like user location, buying patterns, etc can prove to be tremendously helpful to draw proper insights about the user and hence AI aids the app to serve the users better.
- AI these days is now also integrated with modern products these days. For example, the concept of AI-based QR code helps to quickly connect the respective user data and delivers top-notch data-centric insights to utilize.
Why AI In Mobile Apps?
For Automation of The Reasoning
AI helps in incorporating automated reasoning to logically solve problems, for example, the taxi apps like Uber make use of automated reasoning to optimize the routes and help to get the riders to their respective destinations quicker. The AI instilled app takes millions of bits of data from various Uber drivers who have traveled the same routes and learn from their trips.
Assistance In RECOMMENDATION Service
Most of the apps fail post-launch because they fail to continuously engage with their customers. So the most simple and imperative application of AI is monitoring the choices and behavioral pattern of users and feeding them into a learning algorithm and make the recommendations that the users are likely to make and allow the app to send perfectly timed notifications that thereby enhance the utility of the app. So it is pretty useful for any business app who can upsell the content and make use of this type of AI which is otherwise handled manually by the sales or marketing team.
Allowing To Learn BEHAVIORAL PATTERNS
Nowadays there are implementations of smart chatbots which tend to have natural language processing and machine learning and have real conversations as suited to the users. AI can also be implemented in app development to detect fraud detection for online payments as payment detection algorithms go through the credit card usage patterns and detect a fraud purchase which is unlikely to fall within the norm of the user’s behavior.
Businesses Need Personalization via AI
Artificial Intelligence has come across as a very important tool as far as app development is concerned. Businesses are getting more and more multidimensional and multi-faceted and personalization remains one of the most vital components to boost up customer engagement. And nothing has proven more helpful than AI for satisfying individual needs on the basis of timely personalized notifications.
Some of the top-notch companies have already adopted AI into their main game and business apps seem to delve greater customer engagement than ever before. AI can take personal user experience to another level and thereby change the business game plan to ensure better and greater than ever before. So as the demand for flexibility and personalization continues to increase in the market AI based apps are bound to prosper in the upcoming years.
References: dzone, ceoworld.biz, spaceotechnologies, clearbridgemobile
Ajeet Singh
