Mobile apps are no longer fun but it means business. Mobile apps are now just not oriented around big businesses or brand names but even the small and upcoming businesses consider it as a potential tool. Businesses from all around the globe offering a gargantuan range of products have started migrating from leaflets, billboards to the mobile realm. But in order to get prepared for the future it high time to start realizing the massive benefits of an app.
If ain’t convinced still now, then here are the top ways listed how an app can generate more revenue for your dream business.
1. A Strong Marketing Tool
A mobile app acts as a catalyst to your existing marketing strategy. It can very conveniently be integrated with any social media platform implying that a single tap ensures that your customers can share your app or their experience with your business with their network which gives you free of cost yet effective publicity. With the technical advancement and ability to integrate AI-powered algorithms it can scour through in-app data and send customize notifications at relevant moments automatically.
2. Additional Sales Opportunity
One of the greatest benefits of mobile apps is that it has opened the gates for easy engagement and shopping. The interactions between businesses and its consumers have become geo-agnostic. Right from morning commute to the booking of movie tickets can now be done via the mobile apps residing on your phones. A mobile app definitely maximizes the opportunity to reach the customers at an appropriate time. A tiny push notification can bring back customers who have abandoned a shopping cart. Even timely placed offers depending on a person’s location or occasion also ensure higher sales.
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3. Satisfied Customers With Better Experience
Apps tend to save a lot of time and effort. People want tasks to be executed at the click of a button. So the probability of them going to a website and ordering things become less as compared to a one-click app. A dedicated app not only helps in creating a brand and registering your name in the mind of the users but also helps them to conveniently and reliably interact with your brand giving them a better experience.
4. Generating More Revenue
An app which can take and fulfil orders gives another imperative channel beside your website or the brick store. For example, booking a table at a restaurant or buying groceries online have now become very much possible with the help of just a few clicks. Moreover, you can also charge the user if they want an upgrade or also via offering in-app advertisements.
5. Visibility To The Customers
An average American spends approximately more than two hours a day on the mobile phone. Though people tend to use only a definite set of apps on a regular basis you still cannot deny the fact that unlocking and scrolling down the mobile screen will always allow your app to capture a moment unconsciously thereby your brand remains visible to your customers all the time.
6. Building Brand and Recognition
A mobile app acts a blank billboard which you can use as you wish. Make it informative and add features that your customers will love and retain your brand name. Another aspect that an app fulfils is recognition. The more your customers engage with your app the sooner they will be inclined towards your services or eager to buy your products. It is known as the effective frequency i.e seeing your brand for around 20 times will definitely get you noticed.
The mobile apps are helping businesses to generate a higher degree of engagement with the customers and thereby greater revenue. They can lure back the customers who haven’t been in for a while or who are just in the appropriate location to come directly to you. Customers can shop during small pockets of time. And even businesses can do the precision discount inventory at the end moment before it goes to vain. All these efficiencies add up and help in generating higher revenue for businesses as well as improve the user experience. Mobile apps are a win-win situation for both the sides. So get your app ready today!
References: mashable, business2community, forbes, biznessapps, buildfire
Rachit Agarwal
