Have you been using Salesforce Data Cloud & Einstein AI combined to generate intelligent and data-driven customer insights? Well, here comes the good news! Salesforce is bringing you two new Einstein 1 Platform functionalities – 1. Data Cloud Vector Database 2. Einstine Copilot Search.
“Now, you can use Einstein Copilot Search capabilities to answer user prompts accurately. Plus, unify all your business & customers’ data using Data Cloud Vector Database.”
Having both facilities available on the Einstein 1 Platform is a bonus, isn’t it? You can easily create AI-powered Salesforce apps and operational workflows to supercharge your business productivity. Let’s gear you up to use the latest Salesforce Data Cloud & Einstein AI features.
Decoding The Capabilities Of New Data Cloud Vector Database
The Vector Database of Salesforce Data Cloud will be in the pilot this February 2024. So, before you get your hands on the Vector Database, discover how it will use LLMs to power-charge business data with automation, AI, and advanced analytics!
Use Of Vector Embeddings
Data Cloud Vector Database will allow you to query or index Vector Embeddings of unstructured data content. Vector Embeddings map the data content based on finding semantic similarities in a past knowledge bade. It allows easy retrieval of data that best matches the current user-generated query.
Enrich AI Prompts Without LLMs Fine-tuning
Data Cloud Vector Database will not need fine-tuning the Large Learning Models. It seamlessly uses all business data generated through various Salesforce apps and processes to enrich AI prompts. So, you can use it to unify the unstructured data in the forms of emails, videos, PDFs, and transcripts altogether.
Advanced Analytics With AI-Driven Automation
The Vector Database tackles unstructured data and combines it with the available structured data to power advanced analytics workflows across Salesforce applications. For example, you can use it to enhance customer satisfaction by proactively producing relevant knowledge articles they seek. It helps reduce the query resolution time of IT support teams.
Introducing Einstein Copilot Search Functionalities
Now, moving on, let’s unveil the groundbreaking capabilities of Einstein Copilot Search. It will be generally available for you to use in February 2024. But, before that, note down all its features and capabilities one by one!
Use Of Retrieval Augmented Generation (RAG)
The Retrieval Augmented Generation feature of Einstiend Copilot Search is perfect to make Generative more relevant and trustworthy. RAG patterns coordinate with the user queries and system responses between the Language Learning Model and the Einstein Search Engine. It uses the Data Cloud Vector Database to generate meaningful responses on the Einstein 1 Platform.
Effective Copilot Search For Accurate Query Responses
Einstein Copilot has enhanced AI search capabilities to interpret complex user queries and responses using the available data across the Data Cloud Vector Database. It can tap into diverse data sources to solve complex problems and generate accurate content based on real-time unstructured/structured data. Plus, your marketing or sales teams can use the AI assistant to address complex queries and access advanced knowledge insights.
Addition Of Einstein Trust Layer
Salesforce’s Einstein Trust Layer is a new addition to the Copilot Search on the Einstien 1 Platform. It adds an extra layer of data security and thus builds trust and confidence in the generated content through Salesforce AI. It also helps maintain data governance standards for future compliance. So, you should also consider using this latest industry standard for Generative AI.
Understanding How Einstein Copilot Search Makes Generative AI More Relevant
First, let’s understand how the Retrieval Augmented Generation happens through Einstein Copilot Search using the Data Cloud Vector Database.
The process begins with Data Ingestion of both structured and unstructured data. Next, the data is embedded and stored in the Data Cloud Vector Database for future analysis.
Next, various Salesforce apps and workflows use the stored data for predictive analysis and other activities. For example, Salesforce apps call the required data from Apex Code and trigger proactive workflows.
Finally, it’s time for the Einstein Copilot Search to receive user requests and prompts. It then runs a similarity search and retrieves relevant content from the Data Cloud Vector Database. It generates an augmented prompt response based on the results.
The response passes through the Einstein Trust Layer before the user receives it. This way, the generated response becomes more accurate and relevant to the initial request.
Discover The Suitable Use Cases For Your Business
With the growing popularity of Generative AI, it’s increasingly common to have a data strategy including AI. You should also incorporate the new Salesforce Data Cloud capabilities to drive your data strategy. To help you out, we give you various use cases showcasing the benefits of Copilot Search with Vector Database.
Create Automated Customer Service Experience
If you plan to offer your customers faster and more reliable customer service, an Einstein Copilot-powered chatbot can be the best solution. Just create a self-service page where your customers can make request prompts. In return, they will get accurate responses generated using the knowledge base of the Vector Database.
Analyze Latest Service-Related Trends
Staying updated about the latest service trends is what makes a business successful. So, you must utilize the advanced analytics capabilities of the Salesforce Einstein Platform. It will give you intelligent insights about what your competitors are doing and what services your customers are seeking. You can trigger automated actions based on the analysis results.
Smart Digital Campaigns
Salesforce Data Cloud is what today’s Digital Marketers need to custom-tailor digital campaigns based on analyzing consumer behavior and purchase patterns. You should also ask your marketing team to use the Marketing Cloud Intelligence functionality to analyze unstructured survey data gathered in the Vector Database. Use the insights directly within Einstein Copilot and drive digital campaigns with better outcomes.
Get Intelligent Solutions With Generative AI
Salesforce Copilot search is so capable that it can answer the queries of sales teams. So, if you are stuck deciding on your product descriptions or web page content, ask through Copilot Search prompts. Salesforce Data Cloud will fetch the most helpful information through the Vector Database and provide you with all information related to product catalogs, item descriptions, web page contents, and more.
Personalize User Experiences
When you deal with multiple Salesforce applications, every application generates unstructured data in bulk. The Data Cloud Vector Databases can easily manage such voluminous unstructured data to suggest custom recommendations. You can easily fetch user-generated content recommendations based on the information stored in Vector Databases. Later, you can personalize the user experiences with improved content and design layouts!
Hear Out Customer Success Stories With Salesforce Einstein 1 Platform
Salesforce Data Cloud and Einstein 1 Platform have helped many companies boost conversational AI usage. So, let’s look at how big MNCs are leveraging the capabilities of Salesforce Einstein and what the outcome is!
Air India: The famous Indian Airline Company now uses Salesforce Einstein capabilities to analyze customer preferences when booking domestic or international flights. Plus, the company uses the data cloud to manage all its customer data in a unified manner.
FedEx: The multinational transportation company has overcome the challenge of managing its global transportation network using Salesforce’s Data Cloud and AI capabilities. Now, the company uses the Data Cloud to deliver personalized customer experiences throughout the shipment journey.
SiriusXM: The famous American broadcasting company has achieved new heights using AI-driven data analysis through Salesforce Einstein. The company has created a next-gen platform for its customers through the functionalities of Salesforce Data Cloud.
Now, it’s your turn to use the Einstein 1 Platform and establish a trusted path to AI adaptation. Once you successfully create a flexible and context-rich environment, it will be easier to scale up your operations. You can use the Data Cloud Vector Database to define the customer relationships and behaviors in the system. It will help you understand how customer interactions happen and the impact on active business processes.
Where To Start? Begin With Salesforce Einstein
Having Salesforce Data Cloud isn’t enough! You need the Enterprise Edition of Salesforce Einstein to include AI capabilities in the Data Cloud. Einstein AI enables you to get more predictive about your customers using Machine Learning. With Einstein AI, you can:
1. Build AI-powered Salesforce apps
2. Generate custom predictions with clicks
3. Embed predictive insights into Salesforce apps
4. Use AI-driven workflows or processes
Salesforce Einstein has many platform features like Einstein Discovery, Prediction Builder, and Einstein Bots. The latest inventions include Vector Database Support and Einstein Copilot Search.
We have already discussed every detail about the upcoming features. We hope you understand how to use both features within your Data Cloud strategy. So, get ready to unveil these features in February 2024!
Pratyush Kumar
