The Salesforce State of Marketing Report 2020 edition includes insights from nearly 7,000 marketing leaders worldwide. The Salesforce Research team conducts an annual survey to unveil a year-over-year (YoY) comparison with a focus on marketing skill sets, social engagement standards, privacy policies, and data management strategies. Salesforce, with its flagship Marketing Cloud customer base, has
Salesforce and AWS announced an expansion of their on-going partnership that actually goes back to a $400 million 2016 infrastructure services agreement, and expanded last year to include data integration between the two companies. This year, Salesforce announced it will be offering AWS telephony and call transcription services with Amazon Connect as part of its
Microsoft’s .NET team boasts that the forthcoming .NET 5 development stack will offer major performance improvements. .NET 5 represents Microsoft’s effort to cherrypick the best of .NET Core, .NET Framework, Xamarin and Mono to create a platform that developers can use it to target all platforms, including Windows, Linux, macOS, iOS, Android, tvOS, watchOS, and
Google today announced that it has signed up Verizon as the newest customer of its Google Cloud Contact Center AI service, which aims to bring natural language recognition to the often inscrutable phone menus that many companies still use today. For Google, that’s a major win, but it’s also a chance for the Google Cloud
The evolution of Artificial Intelligence is in full swing now. Today, as the number of messaging apps users is increasing, it has become extremely important to resolve multiple queries without human interaction. This has led to the growth of the chatbots. What is a Chatbot? Chatbots are Artificial Intelligence programs with a predefined set of
Salesforce is the undisputed market leader in the Customer Relationship Management (CRM) industry that brings customers and companies together through their Customer 360 platform. Consequently, Salesforce has been named as a Leader in Gartner Magic Quadrant for CRM Customer Engagement Center for the 12th consecutive year. This makes one question: How has Salesforce been so
With the pandemic continuing to rage on throughout the world, this year’s WWDC is entirely virtual — including the company’s big annual keynote, where it shows off all of the updates coming to iOS, macOS, and all of the other software it builds in-house. Didn’t have time to watch the whole stream live? Here’s a
From February to May 2020, the number of scientific papers published on COVID-19 skyrocketed from 29,000 to more than 138,000, according to Salesforce. As people around the world step up to help, the number will continue to grow exponentially, with projections to swell to more than one million by the end of 2020. The company
Salesforce launched a series of new tools, built by third-party partners, designed to help organizations get back to business safely following the COVID-19 pandemic. The new products focus on on-site visitor management, business continuity, and supply chain management. The new products are part of a collection of resources Salesforce is compiling at Work.com, a site
Nowadays, customer retention has become a major challenge in this era of the IT industry. A small percentage of hike in customer retention leads to higher company growth. But, if your competitor got success to swipe your customers then you need to be very serious about the customer retention process and their best possible tools.
