A recent study conducted by Adobe showed that 62% of UI/UX designers are fascinated by Artificial Intelligence and are keen to savor the taste that it would bring to the creative process. AI-powered designs create a new level of relationship between customer experience and Artificial Intelligence. UI/UX based on Machine Learning challenges designers with technology, promising a new level of digital experience for the designs.
The benefits of using AI in UI/UX designs are as deep as an ocean. These designs get a lot of attention because user-friendliness is a key factor for companies that require to promote brands and increase revenues. And what better way to enhance user-friendliness than Artificial Intelligence? On that note, let’s dig deeper…
How Does AI Help UI/UX Design?
1. By providing elaborative analysis of data:
UX teams undergo all sorts of UI/UX testing and make use of metrics like A/B tests, usability tests, data usage, and heat maps to enhance user engagement in their products. However, these methods are going to be on the verge of extinction soon, all thanks to Artificial Intelligence. AI can collect a colossal amount of data, but that’s not the only superpower it possesses. The real deal is how much you can do with it.
For instance, an e-commerce store can keep track of user behavior across multiple platforms and offer practical tips to improve the purchasing experience. This will eventually lead to more sales, all with the help of AI. With AI, you get the ability to customize the design according to users’ specifications on the basis of data analysis.
How do you achieve all this?: By incorporating deep learning that amalgamates huge data sets to help you reach a conclusion. These systems are known for learning from the data in real time and tuning their behavior accordingly. Applying AI in their work helps UI designers to create better interfaces quickly.
2. By implementing Information Architecture and AI in UX:
Information Architecture (IA), along with a good design, helps AI to progress. When it comes to content tagging based on user relevance, Information Architecture plays a vital role. Simultaneously, by identifying trends, Artificial Intelligence creates a relationship between the data. Cross-linking data in this manner helps organizations to focus on the requirements of the end users and gather effective results by enabling an interface to steer through huge amounts of data.
3. By providing more control to the users:
Machines might take over the world, and this is a serious concern. This fear has taken birth from the fact that the rate of AI adoption will grow exponentially in the everyday lives of the people. Users are worried about systems taking control over them. The concern is legitimate as we expect innovations like robots, autonomous cars, and smart homes becoming a common commodity.
But it is necessary to acknowledge that as AI develops further, users will have the opportunity to achieve more control over systems, gradually enhancing trust which will lead to more usage.
4. By building deeper human connection:
As AI systems collect and analyze a huge amount of data, it is possible for them to create a deep connection with humans, resulting in enhanced relationships. A couple of industries are already adopting AI in innovative ways. Let’s take Apple’s Siri and Amazon’s Alexa for instance. With them, we experience a friendly-voiced but digital personal assistant. When they have first introduced Alexa, the market saw a surge like never before. Users benefit from myriad advantages like scheduling meetings, shopping, browsing the internet, booking flights, etc., all with the help of amazing personal AI assistants. The super predictive algorithm of Netflix is a case example of Artificial Intelligence.
Another powerful example is Toyota’ Concept-i, an autonomous car. Yui, Concept-i’s built-in AI assistant, connects with the family that is still unmatched by the current user experience.
When you use the system, it collects your data, learns about you, and becomes more useful. As a result, it provides improved user experience.
Artificial Intelligence is a friend, not a foe
The above-mentioned points show how AI systems can build deeper connections between the audience and the brand. It can aid in collecting and analyzing ginormous data required to design products that satisfy human needs.
Artificial intelligence is definitely bringing a fresh perspective on how consumers and companies see user experience earlier. AI provides more intimate engagement, specific contexts, quicker processing, innovative insights, and more intuitive interfaces.
Reference: UX Design, Entrepreneur, Speckyboy
Ajeet Singh
