Confused about how to make the most of your user testing results, or are you fed up with data piling up in your Cloud space? Want to improve your customer understanding and efficiency to rank your projects more effectively? Atomic UX research is the answer for you! Small and large organizations and big firms all are concerned by the emergence of UX Research Methods that dissect user experience to extract its best elements.
Be a Rockstar in your design with Atomic UX Research that was framed by Tomer Sharon working on the Polaris framework at WeWork
What is Atomic UX Research?
Atomic UX research is a fresh approach to managing and categorizing information gained from user listening and observation. This information obtained from this research is dissected to an “atomic” level and examined. The findings then determine priority actions.
Stages involved while doing atomic UX research
a. Experiments: The description of the experiment or actual study completed is the fundamental level of the atomic research method. This level may consist of information on the different types of analysis and the various research models used, such as atomic UX research, user research, customer research, design research, pricing research, etc.
b. Facts: The factual stage, where we obtain the actual data, is the following step in this process. This level doesn’t imply that random information is provided; the data is accompanied by compelling evidence, such as direct quotes, poll results, films, and more.
c. Insights: These are what you gain from the facts by analyzing them in the light of your research objectives. Multiple attributes can help create insights, which answer questions about what you have started to respond to and what not.
d. Opportunities: The final step in the atomic UX research process is the opportunities or decisions drawn from your insights and facts. These findings aid in testing them, further validating or disproving an initial hypothesis.
Benefits of atomic UX research
Democratizing of research
Researchers and organizations can use the research repository to monitor and track customer research findings into byte-sized information that is cataloged and searchable using the atomic research approach.
Single source of truth
One of the most critical unmet issues of a user experience researcher is the prevalence of tribal knowledge in firms during the research process. Atomic research enables acceptance and buy-in from all pertinent stakeholders, creating a single source of information and truth.
Aiding with continuous discovery
Atomic UX research methodology has numerous advantages, including the fact that the data is tagged with pertinent details. These tags can be implemented in various studies. This shortens the time required to complete research studies and increases your research process’ ROI.
Mitigation of personal bias
How frequently do academics and policymakers lament that studies with potential overlap benefits are ineffective because of subjective reporting and conclusions? Due to the absence of an enterprise-wide procedure, siloed teams frequently perform research and analyze it exclusively from the perspective of their scope. There’s a significant reduction in personal bias when the atomic UX research paradigm is applied.
Bad research memory
Studies carried out over time lose their significance because either the researchers have moved on or quit their jobs, or the analysis is based solely on raw data without any justification. The insights repository’s atomic UX research techniques let researchers eliminate situations where data loss occurs.
Be ripe to structure and retrieve qualitative research data on UX design!
What are various Atomic UX Research tools?
Atomic UX research using internal resources and tools
To manage atomic UX research, small firms can easily employ a technological stack already on hand in-house, such as spreadsheets. Using internal databases, researchers can find study patterns where data is entered manually into columns.
A stakeholder can specify how the document will be handled and set up a checklist to override tribal knowledge, tag suggestions, etc. Data is then shared with the UX teams and other stakeholders to help them retrieve insights. The spreadsheet model is effortless to use and create.
Atomic UX research with specialized tools
Brands and organizations employ specialist UX design tools created explicitly by researchers to help with a seamless process in huge businesses and enterprises due to the limitations of the internally available solutions to handle atomic research. Some of them are :
1. Maze: With the help of Maze, you can import an existing UX framework or prototype from the design tool you use because Maze has direct integrations with Figma, InVision, Adobe XD, Sketch, and Marvel. It offers you a list of efficient tools for testing anything, including framework UX, prototypes, as well as helpful integrations, and reports.
2. Lookback: Lookback is a real-time or remote atomic UX research tool that enables live user interviews contextualized by a live recording of the user’s screen and allows for taking notes throughout a session in a collaborative dashboard.
3. Airtable: Airtable is a tool that resembles a spreadsheet or database and features user experience research templates to aid in searching and classifying participants and session insights.
4. Ethnio: Ethnio is such an atomic UX research tool with the aid of which you may discover, screen, reward, and manage participants. It also includes “intercepts” for collecting many participants directly from your product, advanced tracking, a scheduling system, and capabilities for organizing your respondent pool, including labeling and sequences.
5. Optimal Workshop: A well-known software in the atomic UX research industry is Optimal Workshop, which provides a variety of tests you may run on consumers, including card sorting, first-click, and tree testing tests. Additionally, the software includes capabilities for analysis and hiring.
Utilizing specialist User Experience design tools enables stakeholders, UX teams, and researchers to manage their atomic UX research in an easy procedure and save money, time, and ROI.
Bottom Line
Thus, we wind up atomic UX Research as the new way to organize user experience knowledge in an infinitely powerful and efficient manner. Performing just four stages: Experiments, Facts, Insights, and Opportunities can help you undeviating documentation of your findings and trial outcomes back to the raw facts. Get a move on structuring your research for ceaseless learning and long-term benefits.
About Us: Algoworks is a B2B IT firm providing end-to-end product development services. Operating chiefly from its California office, Algoworks is reputed for its partnership with Fortune 500 companies such as Amazon, Dell, Salesforce, and Microsoft. Algoworks is an expert in UI/UX Designs with experience catering to enterprises belonging to all domains. This includes: Brand Strategy, Product Design, UX Research, UI & Animation and Design Testing. For more information, contact us here.
Nauman Ahmad
