To sustain in this competitive market, independent software vendors (ISVs) must get their products behave and respond in the fastest of fashion. ISVs are turning to cloud computing model and Force.com platform in order to distribute their business applications as a service. Many cloud computing companies are proving as a great and advantageous platform for many enterprise driven applications. Salesforce.com provides a beneficial infrastructure where ISVs can build some great and useful apps that they can deploy and market quicker.
Cost and complexities of traditional software platforms are a real barrier to market success for cloud based companies or ISVs. Cloud platform capabilities of Salesforce Applications are just apt for ISVs of all sizes and types. Using the proven potentiality, Force.com extends cloud platform capabilities using which ISVs can apply their domain expertise in fabricating application which can deliver real business value. (Also, this all happens without the cost and complexities of a traditional platform infrastructure.)
The success and scalability AppExchange offers showcases that Salesforce can give its’ developers a perfect cloud platform choice to create and grow profitable business. ISVs and developers have struggled for long to monetize their apps where they can reach out to genuine consumers. Hence Salesforce AppExchange offers an ecosystem for developers where developers and ISVs can easily target the right audiences hence catering services/products to the specific need of enterprises.
Salesforce as a platform continues to grow and therefore is providing an independent support as a service to ISVs. Considering their specific requirements ISVs are tightly integrating the Salesforce extensibility and can be completely dependent on Salesforce applications.
Various benefits:
Having Salesforce applications integrated with your product offers many benefits. Salesforce AppExchange offers a great platform for ISV businesses.
- Faster product releases – rapid application development and powerful application deployment.
- Rapid go-to market – marketing force like none other. Great marketing and joint selling programs and events hence great marketing push.
- Customer credibility – improves visibility of the product hence more customer authenticity in our product.
- Great review channel – contributed with more than 50,000 reviews hence transforming business processes in the real world.
- Global distribution platform – A global distribution channel, partnered with a global company.
- Managed PaaS – Completely managed platform that is scalable, reliable and consistent.
- Technology Touch – A mature and rich development toolkit for almost every major technology.
Salesforce Applications holds a great compelling message for ISVs which is built around three cornerstones. Salesforce AppExchange is the Right Application Market Place, the Right Technology Platform and the Right Partner Program. It is not just about the apps you can put up there for people to install on their systems, but it is also about finding the right technology partner based on number of projects done, customer reviews and various other factors so cautiously moderated by AppExchange.
The platform lists apps, components, consultants, developers and jobs.
Salesforce AppExchange is among the ultimate and most popular marketplace for SaaS and B2B solutions. Salesforce plays a vital influencer role for your application/product. The platform Salesforce AppExchange helps in engaging with relevant and genuine prospects effectively. A truly democratic platform as a marketplace for ISVs and developers where they can exhibit their talent. It is also a great review platform where companies can genuinely find the true picture of what customer thinks about products and services. Also, Salesforce Applications offer a sense of credibility and authenticity to the ISVs. With complete security reviews and audits performed by diligent auditors and checkers of the Salesforce AppExchange Review Team, a super grade level of trust is formed.
Having talked a lot over Salesforce Apps and Salesforce AppExchange in their importance for ISVs business, we would like to inform that Algoworks, as a visionary formulates the roadmap of business success for enterprises whereby our team of experts with several years of experience help in delivering business centric software solutions on Salesforce platform. As a team of marketing experts, we help you in building your killer go-to marketing strategy as well. We are known for our cost effective and scalable packages which suit you best, and our determination to exact your vision into reality.
Don’t forget to check : BI Dashboards – A must strategy for ISV / SaaS Businesses
References: isvplus, amazonaws, screen-magic, cloudstrategies, davidchappell, themetisfiles
Ajeet Singh
